programmatic-seo — Agent Skill Profile

What it actually does

Walks through business context, opportunity assessment, and competitive landscape, then picks from twelve documented playbooks — templates, curation, conversions, comparisons, locations, personas, integrations, glossary, translations, directories, profiles — based on what data you actually have.
Centers the strategy on a data-defensibility hierarchy (proprietary beats product-derived beats user-generated beats licensed beats public) and a quality bar meant to avoid Google's thin-content and doorway-page penalties, not just generate volume.
Outputs a strategy document plus a page template (URL structure, title/meta templates, content outline, schema) rather than the pages themselves.

When to use it — and when not to

Use it when

You want to target many similar keyword patterns — locations, integrations, comparisons, "X vs Y," or directory-style pages — with a repeatable template rather than hand-writing each page.
You have a real data source to drive the pages (proprietary, product-derived, or at minimum licensed/public) and want a framework for keeping each page genuinely unique rather than a template with swapped variables.

Not for

You're auditing SEO problems on pages that already exist — that's `seo-audit`, which this skill explicitly defers to.
You're planning general content strategy rather than templated pages at scale — see `content-strategy`.
You don't have a data source that can support real per-page uniqueness — the skill's own principles flag swapped-variable pages as a common mistake and Google penalty risk, not a shortcut worth taking.

The caveat that matters

It explicitly routes two adjacent jobs elsewhere in its own description: auditing existing pages to `seo-audit`, and content strategy planning to `content-strategy` — a real signal of a carefully scoped trigger, not a generic "SEO skill."

Agent compatibility

Claude Code
marketingskills' README states the collection "works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec" as a collection-wide claim.
Codex
Same collection-wide compatibility statement.
Cursor
Same collection-wide compatibility statement.

Confirmed means the skill’s own source or vendor states it works with that agent. Portable means it only reaches that agent through the shared SKILL.md format and a directory convention — real, but a weaker claim. An agent with no entry here isn’t known to be unsupported; it simply isn’t documented either way, so nothing is claimed. Full model on Agent Skills Compatibility.

Requirements and operational surface

What it actually does at runtime

Reads `.agents/product-marketing.md` (or the legacy `.claude/` path) if present, for shared product context — no writes or network access of its own

Workflow fit

Opportunity assessment → template design → programmatic-seo build → schema markup → site-architecture linking → seo-audit after launch.

Related skills

seo-auditThe source's own Related Skills section: for auditing programmatic pages after launch.
schemaThe source's own Related Skills section: for adding structured data to the pages this skill designs.
site-architectureThe source's own Related Skills section: for the page hierarchy, URL structure, and internal linking the pages need.
competitorsThe source's own Related Skills section: for the comparison-page playbook specifically.

Evidence and provenance

Maintained by Corey Haines (community). Primary source: coreyhaines31/marketingskills, last checked against this page’s claims on August 16, 2026. This page summarizes and analyzes that source — it isn’t a copy of its SKILL.md or README, and installation happens at the source, not here.

Topic: Marketing.